Stubborn – 완고한
Cut-throat - 경쟁이 치열한, 먹느냐 먹히느냐의
catchy (adjective) = 인기를 얻기 쉬운, 재미있어 외우기 쉬운
enjoyable,
interesting, and easy to remember
The marketing
department created a catchy slogan for the advertising campaign.
obligation (noun) = 의무
[countable or uncountable]
something that you must do, often because of legal or moral reasons
something that you must do, often because of legal or moral reasons
I have so many obligations. This week I have to help my sister move, go to
my nephew's birthday party, and take my father to the doctor.
obligatory (adjective)
직접적인 표현.
Are you kidding?
You can't be serious.
That's ridiculous.
No way !
직접적인 것과 간접적인 것의 사이 표현.
I see your point, but there are many other alternatives to selling.
That may be true, but I don't agree
[modal]
1. Modals of advice are used to make a suggestion. The speaker thinks that it is a good idea for Mike to improve customer service and is suggesting that he do so.
What should Mike do ?
He should improve customer service.
ought to
had better
2. "Should" and "ought to" are used to make suggestions. The speaker is advising Mike to enter new corporate markets. "Had better" is used to give strong advice. It has a more urgent meaning and implies a negative result if the advice isn't followed. The speaker thinks if Mike doesn't change his strategy, the company will lose business.
Mike should enter new corporate markets.
Mike had better change his strategy, or the company will lose business.
3. Modals of advice are used to advise against doing something. "Had better not" is stronger than "should not". Note : The negative form of "ought to " is not commonly used.
Mike had better not argue so much with his sister.
4.Note the question and short answer forms with "should". When asking questions, use "should". "Ought to " and "had better" are not used for questions.
Should Mike reconsider his decision?
Yes, he should, No, he shouldn't.
standing order - an order for products or services that is renewed on a regular basis.
flexibility - the ability to change or make changes as necessary.
engaging - interesting and able to hold someone's attention.
set for life - used to say that someone has enough money for the rest of his or her life.
customer base - a group of people that a company usually sells its products to.
name recognition - the ability of a company or product to be known immediately by people when they hear its name
broaden - to increase , or to make larger or wider.
financially sound - having enough money to remain in a good economic condition.
no strings attached - used to say that a contract or agreement doesn't include any special requirements or conditions.
consensus - agreement by all of the people involved.
lay off - a situation in which a company makes some of its employees stop working because of financial difficulties or lack of work.
count on - to depend on someone or something.
subsidiary - a company that is owned by another company.
viable - possible or workable.
in the long run - used to talk about the effect that a current situation or decision will have after a long period of time.
run the risk of - to take a chance of something bad happening.
a gold mine - a business or activity that earns a lot of money and is very successful.
right on target - used to say something is exactly right, correct, or accurate.
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