"But sapphire is to glass what steel is to blancmange.
The only thing that scratches it is a diamond."
"You need to be part of an ecosystem.
"Vertu will never be at the bleeding edge of technology," he said.
"It has to be about relevant technology and craftsmanship - it's not a disposable product."
"We don't make massive numbers of phones and the price point is reflective of that," said Mr Oosting.
Each device is assembled by hand. The name and signature of the person who assembled the phone is laser inscribed onto the inside lid of the SIM card holder.
Vertu handsets can only be purchased in 500 retail outlets, 70 of which are the company's own boutiques, around the world.
Each device has a "concierge" button that connects the caller with a global team who can provide localised advice and help with events and restaurant bookings.
Weighing 180g (6oz), the Vertu Ti is heavier than most current generation smartphones - the Samsung Galaxy S3 weighs 118g and the iPhone 5 is 112g.
One reason for this is that it has been designed for intense durability. One handset - and its screen - remained intact and working after being accidentally run over by a delivery truck.
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